4 things to keep in mind when building your unit website

  1. You don’t have to reinvent the website: Want an easy way to create a site that’s attractive, mobile-friendly and consistent with the current digital brand guidelines? The WordPress Theme for Councils, available in the Brand Center, can be used for units, too. To get a sense of how the site might look, check out a few councils that use the theme: Daniel Webster CouncilMoraine Trails Council and Circle Ten Council.
  2. Remember internet safety: Follow the BSA’s Cyber Safety guidelines and Social Media Guidelines to keep young people safe online.
  3. Stay on brand: Consult the BSA Brand Identity Guide to make sure that your site looks great and is seen as part of the BSA.
  4. Strive for “one source of truth”: Rather than copying and pasting BSA policies or what is on Scouting.org to your website, instead have links that point directly to that Scouting.org content. This way, you don’t have to worry about updating your site when things are updated on the BSA’s pages.

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